She-TO Boost: Mikayla

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For our 8th installment of She-TO Boost we are pleased to present Mikayla, our Marketing Specialist! Venti iced americano in hand, Mikayla welcomes and tackles every challenge that comes her way. Her hard work is about to pay off — next week is her graduation and her birthday! Mikayla’s energy lights up the London office, and the Toronto office is always looking forward to Thursdays when she comes in!

What inspired you to get into tech?

Tech is exciting. The industry is built on constant change and innovation, and it’s only going to get more exciting as it continues to evolve.

I think that the essence of what inspired me to pursue a career in tech is that it’s never not going to be a huge part of our lives, so I’m thrilled to be able to learn and grow alongside the industry. Technology permeates virtually every aspect of our lives, and I find the ubiquity of it fascinating. I think that to work in tech is to work in a field of life-long learning – and what’s more inspiring than that.

If there was a such thing as a “typical day” in tech, what would it look like for you?

Being constantly challenged and having to adapt quickly to whatever is thrown my way. I find that each day is exceedingly different, so I try to be as adaptable and as dynamic as possible. I typically spend the majority of my morning responding to emails, reviewing the analytic reports, cultivating content for the website, and strategizing for social media with the Marketing Intern, Chloe. Once I’ve completed these tasks, I get started on my miscellaneous projects for that day. These tasks vary from helping to craft presentation decks and talk tracks to doing research for upcoming projects and assisting in the preparation of marketing materials for conferences or demos.

If you were an app, which one would you be?

Spotify or the Starbucks App. Music and iced americanos all day.

Were there any female role models you had growing up that inspired you to get into marketing?

For most of my life, my mother was a journalist. Unsurprisingly, she’s an incredibly skilled storyteller, writer, and copy-editor. My mother is passionate about everything that she does, and she loves to be challenged. I’d like to think that I’m the same in that sense. While marketing and journalism aren’t incredibly similar careers, I think that being able to effectively tell a story that resonates with consumers is a key part of marketing. In that sense, my mom definitely inspired me to translate my passion for writing, storytelling, and content creation into a career in marketing.

Is this your first experience working in tech?

Yes, it is.

What direction do you think the tech industry should go in?

I think that a lot of the discussion surrounding technology tends to be about its undeniable ability to solve problems. However, I think a lot of these problems are exclusive to the professional world. Technology is disruptive by nature, and I’d love to see technology fuel a breadth of social change whether it be in regard to climate change or social justice issues, for example.

What would be the music soundtrack for your life?

The What a Time to Be Alive mixtape by Drake and Future, obviously.