black friday post

Black Friday from Downtime to Security

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Black Friday is a critical day for retailers, with many sets to take in double if not triple their usual sales. However, this does place greater pressure on IT infrastructure to be able to deliver. With growing numbers of sales and spikes in traffic, some systems could run into downtime if organizations are not prepared.

When we think of Black Friday, many people think of ensuring there is plenty of staff in place, but it’s also important to ensure your IT environment can keep business operations running, especially with more people hitting the web.

Ensuring IT can eliminate performance and management bottlenecks will help to keep processes running smoothly. However, it’s also critical to ensure systems can get back up and running in case of downtime. During one of the busiest shopping days of the year, every minute of downtime for retailers will be costly.

Your web host must be able to seamlessly scale

This is the main benefit of cloud hosting because it means that your website will cope with whatever traffic is hitting it. Due to the cloud pricing model being based on usage, it means you’ll only pay for the resources you use.

Utilizing a cloud hosting provider means that you can easily cope with Black Friday traffic without having to pay for bandwidth and other resources that you won’t need for the rest of the year. It’s also essential to check the SLA your web host offers. If something does go wrong on Black Friday, how quickly do they guarantee they’ll bring you back up? Make sure your web host can scale to demand, allow you to reduce back after the event, and will quickly fix any problems for you.”

Hiring Managed services

One way that retailers can minimize the risk of downtime impacting their year ending sales is by leaning on managed service providers to deliver the flexibility, scalability, and agility that online sales platforms require to manage sudden bursts of activity. A service provider can also be on hand to provide expert support to prevent downtime from impacting business revenues, which could prove to be crippling during the busiest time of the year.

Supply chain security

One of the most important safeguards for doing this is backend storage encryption. This means that if data is accessed or stolen, it is not readable. Retailers should regularly investigate all partners who have access to customer data to understand exactly who has access and how any given partner’s security stacks up against the retailer’s own data protection policies.

Not only should the retailer continually review and monitor its security posture and technologies, but it should also have a framework for continually monitoring third parties. This will help ensure that the retailer is not the focal point of someone else’s mistakes.