Data cleansing activities companies must perform
Clean data leads to several business benefits. You will remove major errors and inconsistencies that are inevitable when multiple sources of data are getting pulled into one dataset.
Here are a few things you can look forward to after a good data cleansing:
- Using tools to cleanse your data will increase efficiencies since your team will be able to quickly get what they need from a clean database.
- Fewer errors mean happier customers and fewer frustrated employees.
- You can map the different functions and what your data is intended to do, and where it is coming from your data.
Monitoring errors is vital if you’re integrating other solutions with your business software so that errors don’t clog up work across other departments. Accurate record-keeping is critical, Keep a record and look at trends of where most errors are coming from within your business will make it a lot easier to identify fix incorrect or corrupt data.
Having a standard Data Entry Processes
What would happen if you started with accurate, clean data in the first place? You can when you standardize the point of entry and check the importance of it.
By standardizing your data process you will ensure a good point of entry and reduce the risk of duplication, bad records, and other dirty data issues.
Validating and Maintaining Data Accuracy
Once you’ve cleaned your existing database, validate the accuracy of your data. Research and invest in data tools that allow you to clean your data in real-time.
Scrub for Duplicate Data
Identify duplicates, since this will help you save time when analyzing data. You can avoid this by researching and investing in different data cleansing tools that can analyze raw data in bulk and automate the process for you.
Communicating with the team
As with any project, communication is key. Make sure you communicate the new standardized cleaning process to your team. Now that you’ve scrubbed down your data, it’s important to keep it clean.
This will help you develop and strengthen your customer segmentation and send more targeted information to customers and prospects, so you want to make sure you get your team in line with it.
Having Feedback Process
Your team would also benefit from a feedback process. Every organization should build a process that controls the places from where incorrect information is reported and then updated into the database.
For example, you can establish a feedback mechanism for emails that go out but remain undelivered due to an incorrect address, so that it gets reported and the invalid email address is cleaned from the customer data.