THE BLOG

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5 Things Every Personalization Engine Must Have, and why you need to think about A.I before its too late.

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When the term “personalization” was originally coined, it referred to the ability to tailor digital content and experiences, based on the expected behavior of groups. At best, marketers and merchandisers chose those shopper cohorts based mostly on demographic data, with some light behavioral analysis.This “old school” personalization treated you the same way as it treated … Continued

6 essential Data Cleansing techniques every company should follow to avoid Rogue Data

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Clean data leads to several business benefits. You will remove major errors and inconsistencies that are inevitable when multiple sources of data are getting pulled into one dataset. Here are a few things you can look forward to after a good data cleansing: Using tools to cleanse your data will increase efficiencies since your team … Continued

An Entrepreneurs Guide to Compliance

Understanding your role in compliance and staying ahead of federal regulations is challenging, but it’s infinitely preferable to the fines and other costs associated with non-compliance. Creating a culture of compliance in your organization, even if it’s just you, isn’t something that you can deal with in the future, or assume is the domain of … Continued

Three sure-fire ways to use machine learning for improved personalization

Personalization or customization? Personalization is the amazing outcome of your customer intelligence that will ensure you’re able to control over-messaging customers with a blanket promotions, this will also translate into a huge reduction in media buys. Personalization is a critical mission your Startup cannot afford to toy with in order to embark on effective marketing. … Continued

Difficulties Transitioning to a Hybrid Cloud

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The cloud, the pay-per-use model that enables businesses to pay only for what they use, while providing flexibility, cost savings, performance and the scalability they need. If your company has yet to transition to and is considering a hybrid cloud environment, here are some complexities that may be helpful for you to consider. Integration Integrating … Continued

Synthetic Identities affecting KYC/CDD Compliance Costs

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What is a synthetic identity? Synthetic identity is categorized as an identity that has been made up. It combines both real and fake ID information to create a “new” identity. This type of fraud is only growing. KYC teams are faced with real names, locations, and dates of births combined with fake government identifiers, making … Continued

Improving Customer Experience with Big and Small Data

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Delivering on customer experience should be a business’s top priority. To do that though companies need to understand their customers. While almost every company will claim to have a customer experience strategy in place, how many of those strategies are actually effective? Despite access to the large amounts of customer data, only a very small … Continued

Black Friday from Downtime to Security

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Black Friday is a critical day for retailers, with many sets to take in double if not triple their usual sales. However, this does place greater pressure on IT infrastructure to be able to deliver. With growing numbers of sales and spikes in traffic, some systems could run into downtime if organizations are not prepared. … Continued

Data cleansing activities companies must perform

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Clean data leads to several business benefits. You will remove major errors and inconsistencies that are inevitable when multiple sources of data are getting pulled into one dataset. Here are a few things you can look forward to after a good data cleansing: Using tools to cleanse your data will increase efficiencies since your team … Continued

5 Things Your Personalization Engine Must Have

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When the term “personalization” was originally coined, it referred to the ability to tailor digital content and experiences, based on the expected behavior of groups. At best, marketers and merchandisers chose those shopper cohorts based mostly on demographic data, with some light behavioral analysis. This “old school” personalization treated you the same way as it … Continued