THE BLOG

Month: January 2020

6 essential Data Cleansing techniques every company should follow to avoid Rogue Data

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Clean data leads to several business benefits. You will remove major errors and inconsistencies that are inevitable when multiple sources of data are getting pulled into one dataset. Here are a few things you can look forward to after a good data cleansing: Using tools to cleanse your data will increase efficiencies since your team … Continued

An Entrepreneurs Guide to Compliance

Understanding your role in compliance and staying ahead of federal regulations is challenging, but it’s infinitely preferable to the fines and other costs associated with non-compliance. Creating a culture of compliance in your organization, even if it’s just you, isn’t something that you can deal with in the future, or assume is the domain of … Continued

Three sure-fire ways to use machine learning for improved personalization

Personalization or customization? Personalization is the amazing outcome of your customer intelligence that will ensure you’re able to control over-messaging customers with a blanket promotions, this will also translate into a huge reduction in media buys. Personalization is a critical mission your Startup cannot afford to toy with in order to embark on effective marketing. … Continued